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SAP to Buy Customer Sentiment Tracker Qualtrics for $8 Billion

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SAP to Buy Customer Sentiment Tracker Qualtrics for $8 Billion

Germany’s SAP said on Sunday it was buying Qualtrics International Inc for $8 billion (6.18 billion pounds) in cash, pre-empting a planned stock market listing by the U.S.-based company that specialises in surveying consumers online.

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